Australian designer Rochelle Gregory, the visionary behind luxury fashion label Rocky Rafaela, will host an exclusive event honouring resilience, reinvention, and the transformative power of turning trauma into strength.

A powerful mini film transitions into a runway show ó an extremely creative, true Rocky Rafaela way to tell a story. Designed for anyone who has struggled with mental health, identity, sexuality, self-worth, or the fear of chasing their dreams, the experience takes guests on an emotional journey from darkness to empowerment, ending with the debut of the new collection and jaw-dropping, upbeat entertainment that ignites the room.

Guests arrive at 6:00 PM into a dark, cinematic atmosphere that feels like the opening scene of a transformative film. Moody lighting, dramatic sound, and subtle visual cues immerse them inside the Rocky Rafaela universe ó a world built on resilience, sensuality, strength, and reinvention. A quiet anticipation builds, signalling that this night reaches far beyond fashion.
At 6:30 PM, the room drops to black and the premiere of The Rise of Rocky begins.
The film shares the raw, unfiltered story behind the brand: a young woman navigating mental health battles, hospital rooms, trauma, addiction, identity confusion, and moments where life felt impossible. It speaks directly to anyone who has ever felt lost, misunderstood, or alone ó reminding them that their story matters.

The visuals shift from darkness into light, capturing the transformation of pain into purpose. The film reveals the rebirth: the rise of Rocky Rafaela ó and the journey from brokenness to building a dream fashion empire worn by some of the biggest cultural icons in the world. Hailey Bieber, Dua Lipa, Gigi and Bella Hadid, and Kendall Jenner all own Rocky Rafaela in their wardrobes, along with Australian icon Ruby Rose, who quickly embraced the brand as her go-to statement pieces.
As the final frame fades out, the space erupts with electricity.

Live mini runways begin, with models moving through the room like characters stepping out of the film ó each look representing a chapter of resilience. Surprise entertainment, musicians, spoken-word performers, dancers, and cinematic lighting transform the space into a visceral celebration of power and possibility.

This night is more than an event.
Itís for anyone who needs proof that no matter what youíve been through, you can rise ó and become unstoppable.